La experiencia del cliente desde el aislamiento

Abstract

Suddenly a generalized scenario o f anomie is forged that invades the population and therefore the Consumer. It was a period of disorganization for which there was no precedent. The consequences were immediate, plunged people into a situation characterized by uncertainty and confusion. Dur ing that weekend he migrated from a state of working and using financial surpluses for the pleasures of the consumer world such as traveling or having fun, to a mode of working to survive