La trascendencia empresarial post pandemia “construyamos una compañía que la sociedad quiera que exista”

Abstract

After two decades of the beginning of the 21 st century, we ara faced with a global reality, which mobilizes resources and business objetives worldwide. Consumer markets are affected by de pandemic declared by the WHO, Covid 19, which impacts Jobs, company mobilty, business cultures, but much more to people. And if when this century began, we spoke that competingwas transcending, today we can affirm thar trascending es just building trust on the internal front and on the extermal front of conmpanies. The worl changen and it will only stay with those interpret, understan and respect it. The challenge wil be to formulate, implement and control a strategy that makes the company, that society wants it to exist.