La gestión de recursos: ¿Qué pueden hacer las pymes que las grandes organizaciones no pueden, ante la adaptabilidad en un escenario de crisis?

Abstract

SMEs have unique characteristics in their strategic, processes, their relationships more informal t han formal; the intuition before the decision making processes, the paternalist figure of the owner in front of the new generations, among others.  These variables that mark their bu siness culture, perhaps pose challenges and oppor tunities in the scenarios of unpredictability and uncertainty. New questions to be resolved, will be how they will be flexibilit y, empathy with the client, social commitment, to shape a unique strategy that strengthens the value proposition and allows it to ensure its sustainable competitive advantage