La construcción de valor como sumatoria de capacidades, en la incertidumbre que genera el COVID 19

Abstract

The value equation, is the relationship between Customer requirements, Customer expectations, and the company´s . This construction of value, base don the balance between these three members of the equation, has been profoundly altered by the declaration of a global pandemic by the WHO. The business challenge , will be to formulate, implement and control a new construction where the state of the current requirements of the markets, is determined against their expectations, which will generate a different, unique, committed company offer which must be tested in the before, during and after, since the requirements of the final and industrial markets will have been altered in the presence of a common enemy, against which actios can only be taken from prevention and isolation. Under these circumstances, many markets have been transformed and the scientific community must be the guarantee of the trusworthiness of the brands.